Only Much Louder - Assistant Manager - Branded Content Solutions

About the Role:

We are looking for an Assistant Manager at GCN to develop strategic direction for Brands based on insights and creativity while maintaining strong solutions oriented relationships with our clients . You will collaborate with cross-functional teams in execution of all insight discovery, strategy, platform delivery and branded content engagements including talent and content creator bookings, contracting, budgeting and servicing.

You should be passionate about emerging cultures and have a keen understanding of engaging diverse audiences across diverse platforms. You will be responsible for development and execution of digital first campaigns - specializing in branded content & influencer marketing solutions that have through-the-line extensions as well. You'll work on campaigns, provide strategic guidance to clients along with your manager and the team, and be responsible for building new business and managing ongoing projects and new pitches.

About Global Creator Network:

As the branded content division of OML Entertainment, we develop entertainment solutions with creators and influencers across various digital platforms for brands. We drive digital campaigns through-the-line, backing our solutions with strong data insights and measuring impact all through.

Over the last 5 years, we have worked with over 700 creators across the world, building compelling entertainment properties for fans across the world and equity for the brands we work. We have delivered campaigns for brands in over 20 countries across the regions of SEA, India, Africa, Middle East and Europe.

As a team, we're passionate about entertainment content and pride ourselves in a 'creator-first' ethos - representing not just the brand's interest but also helping creators grow and develop when we engage with them.

Our teams are based out of Mumbai (India), Moscow (Russia) and Warsaw (Poland) and are structured to plan and deliver campaigns for specific areas or clusters across the globe. As we expand into new and growing opportunities, we're looking for a highly driven and motivated business head to lead the team across countries.

Key responsibilities:

- Manage multiple accounts; and develop positive working relationships with clients at senior levels

- Drive client retention, renewals, upsells and client satisfaction - Pitching fresh and innovative ideas to clients and ensuring higher billing through upselling, renewals and retention

- Overseeing campaigns and projects to a specific schedule and within an agreed budget

- Using your knowledge and skills to push clients, internal teams and vendors in the most productive direction

- Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

- Supervise the execution, monitoring and measurement of marketing campaigns and their success

- Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability

- Lead and encourage teams to perform to the best of their ability

- Manage team's work flow and load

- Ensure timely team reviews & OKRs

- Manage team expectations and take active interest in their personal & professional development

- Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development

Skills:

- Significant experience in professional client relationship management

- A solid background in content, social media, digital marketing or advertising

- The ability to plan and strategize at a senior level

- A persuasive and confident approach to creative projects

- Excellent written and oral communication skills

- Effective team management capabilities

- A keen attention to detail and budgetary restraints

- Full awareness of creative processes and techniques - including digital platforms

- The willingness to note relevant trends and develop ideas

- The ability to work as an authoritative figure in a busy team

- Exceptional presentation skills to develop ideas and concepts into compelling campaign lead strategies

- Creativity, attention to detail, and adaptability

- Ability to drive creative direction and vision for multiple projects simultaneously

- Knowledge of how video content development works is an advantage

- Should be well adept with global & Indian trends, formats and developments in branded content

Who are you:

- You love entertainment and consume ridiculous amounts of content

- Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings

- Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist

- Confident in developing and executing disruptive ideas for the brand

- Ability to work collaboratively with different teams and departments to create something great

- Resourceful and nimble thinking without dependence on big budgets or stacked staffing for project

Qualifications and Prior Experience:

- At least 6 years of experience in building creative digital branded content campaigns at a publisher, agency or media house

- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile

- Proven experience with concept development including long form Content

- Strong creative vision with an understanding of business objectives

- Track record of creating ideas for global or large regional brands. Previous work experience on alcohol brands is a plus

- Expertise in social best practice across all platforms.

- Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)