Principal Consultant at Unnati
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Online Marketing Lead/Growth Marketer - Sportswear Startup (4-8 yrs)
Online Marketing Lead/Growth Marketer | Full-stack sportswear startup
- Here is a chance to work for a sportswear brand that is creating waves with their unique products, and be a part of their marketing and branding team.
- Our client is a full stack sports clothing startup based in India that sells online and through selected high street retails. It offers innovative performance footwear and apparels with a focus on designing and manufacturing functional gear to enhance athletic performance. They offer premium active wear & sportswear for runners, professional athletes, and men who strive to push themselves in every aspect of their life. They own the end-to-end supply chain logistics and have a manufacturing unit in Bangalore.
- Founded in 2015 by an Indian squash champion and Harvard alumni, our client offers consumers a constantly updated selection of attractive and functional sportswear online, produced by its fully integrated, in-house design and manufacturing facilities. In 2019, our client has raised $1.5M funding and has been selected in the prestigious first cohort of Sequoias Surge Incubation program.
- As the Online Mktg Lead/ Growth Marketer, you will work with the team to develop and maintain strategies for acquisition, retention and reactivation through multiple channels
What you will do:
- Supporting Business team in terms of marketing plans that help them achieve business targets, grow key metrics of revenue and Return on investments.
- Spearheading the marketing strategy and growth plan
- Figuring out growth opportunities from all marketing channels, by improving all stages of funnel.
- Analysing digital assets in order to ascertain best practices for growing the business
- Working with the creative team to define clutter breaking visual language
- Planning Trade engagement programs and implement with help of design and branding teams.
- Working on all channels: including SEM/SEO, Social, contextual targeting, retargeting, traditional marketing, inbound channels and other.
- What you need to have
- Min 4+ yrs of exp on end to end digital marketing.
- Has strong exp on improving ROI, Bidding, online page clicks, PPC, promoting, branding, SEO/SEM activities etc.
- Has to understand the requirements and lead the team in right direction
- Startup mindset: we're all rolling up our sleeves
- Bachelors Degree/PG with 3-5 years of marketing experience with direct-to-consumers brands.
- Experience within a high-growth start-up a big plus.
- Exp in bidding for ads on various platforms
- Exp in all kinds of marketing trends and reports and analysis.