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Assistant Manager - HR at Onida
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Onida - Marketing Head (8-12 yrs)
Title: Marketing Head
Responsibilities/Accountabilities:
- Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print and Radio
- Monitor and execute on ground activations that forms vital part of the Marketing Campaigns
- Work with media team to explore various innovative and cost effective communication platforms including digital, to plan effective media strategy
- Liaison with trade marketing teams to conceptualize multi local plans to increase the brand salience and visibility
- Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight mining to develop consumer segment specific initiatives
- Optimizing Budget Vs. Spends at an overall brand level for corporate as well as the branches
- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required
- Develop market research team to analyze market trends, consumer hidden needs and key USPs of the products
- Implementing a consistent brand strategy across all geographies, customised to local flavor/ language/ calendar
Work Experience : 08 - 12 Years
Location : Mumbai
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