Onida - Head - Maketing

- Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print and Radio

- Monitor and execute on ground activations that forms vital part of the Marketing Campaigns

- Work with media team to explore various innovative and cost-effective communication platforms including digital, to plan effective media strategy

- Liaison with trade marketing teams to conceptualize multi-local plans to increase the brand salience and visibility

- Initiate research for concept testing, post-launch, creative recall and product efficacy dipsticks for insight mining to develop consumer segment specific initiatives

- Optimizing Budget Vs. Spends at an overall brand level for corporate as well as the branches

- Monitor competition on various aspects such as new offering, pricing, consumer offers, ATL & BTL activities and course correct our strategy if required

- Develop market research team to analyze market trends, consumer hidden needs and key USPs of the products

- Implementing a consistent brand strategy across all geographies, customized to local flavor/ language/ calendar