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17/09 Namrata Arora
Head - HR & External Communications at Onco.com

Views:335 Applications:83 Rec. Actions:Recruiter Actions:45

Onco.com - Digital Marketing Specialist (6-10 yrs) Premium

Bangalore Job Code: 849071

ROLE OVERVIEW:

The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis. The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel. We need a clear, confident communicator with strong understanding of performance marketing and a data-driven approach.

Responsibilities:

- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns

- SEO: Research and implement on-page and off page search engine optimization in order get pages ranked for high volume keywords

- SEM: Manage and optimize AdWords campaigns to acquire customers within CAC guardrails

- SMM: Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions

- GA: Track and monitor key metrics for websites, mobile app, social platforms on a daily basis

- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis

- Research and recommend best practices within industry and amongst competitors

- Spot digital trends and capitalize relevant ones

What we are looking for:

- 5+ years experience in digital marketing

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)

- Experience with website analysis using a variety of analytics tools including Google Analytics, Hot Jar as well as internal reporting tools

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- International marketing experience

- Strong communication, project management and problem-solving skills

We have:

- A chance to work on a revolutionary product in the most upcoming sector - health tech

- Opportunity to work in a dynamic team of Senior Oncologist ISB & IIT Wharton alumni and learn from the very best

- A great learning environment and a lot of freedom

- Leadership opportunities

- A chance to truly make a difference in the lives of millions of cancer patients in the world

Women-friendly workplace:

Maternity and Paternity Benefits

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