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Head HR at Netdox
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Onco - Digital Marketing Specialist (3-5 yrs)
Digital Marketing Specialist
Location: Bangalore
Onco.com is a virtual cancer hospital. Through suggestive algorithms, extensive protocols for data collection and a network of world-class medical experts, we are helping cancer patients get an accurate, unbiased diagnosis and consultation. We are changing the status quo by empowering patients with the right information before they decide to undergo a treatment.
Our vision is to become a trusted partner for every cancer patient anywhere in the world.
We are only missing one thing and that is you. If you have a passion for solving problems in healthcare, this role is for you. This is one of those rare opportunities where your work will help save lives, and truly enrich others. Come join us in our mission of building this virtual cancer hospital for the world.
ROLE OVERVIEW :
- The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis.
- The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel. We need a clear, confident communicator with strong understanding of performance marketing and a data-driven approach.
Responsibilities:
- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns
- SEO : Research and implement on-page and off page search engine optimization in order get pages ranked for high volume keywords
- SEM: Manage and optimize AdWords campaigns to acquire customers within CAC guardrails
- SMM: Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions
- GA: Track and monitor key metrics for websites, mobile app, social platforms on a daily basis
- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis
- Research and recommend best practices within industry and amongst competitors
- Spot digital trends and capitalize relevant ones
What we are looking for:
- 3-5 years- experience in digital marketing
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)
- Experience with website analysis using a variety of analytics tools including Google Analytics, HotJar as well as internal reporting tools
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- International marketing experience
- Strong communication, project management and problem solving skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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