Exp: 5 - 10 Years
Responsibilities:
- Creating buy-in for the product vision both internally and with key external partners
- Developing product positioning strategies
- Translating product strategy into detailed requirements and prototypes
- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
- Scope and prioritize activities based on business and customer impact
- Work closely with engineering teams to deliver with quick time-to-market and optimal resources
- Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
- Act as a product evangelist to build awareness and understanding
- Represent the company by visiting customers to solicit feedback on company products and services
- Design and execute multiple A/B and multivariate tests to optimise conversion across different steps of the acquisition funnel from landing pages to conversion
- Analyse and track funnel performance - use different analytics products to analyse and interpreting trends and provide actionable insights
- Produce meaningful Funnel KPI dashboards and deliver monthly, cross channel performance reports with actionable insights for product, marketing and business teams
- Determining the Digital journey of learners.
Requirements:
- Bachelors in Computer Science, Mathematics or related work experience
- Excellent problem solving skills with strong ability to break down problems and prioritise based on ROI
- 2+ years of experience in shipping growth products or working in growth teams preferable
- Strong analytical skills, comfort with handling data sets and deriving insights or building attribution models using the data
- Experience with analytics tools such as Google Analytics, Clevertap/ Mixpanel etc and experience of using MArketing Automation tools like, Webengage, Moengageetc
- Data oriented approach, a key eye for numbers, market insights and an appetite for business context and metrics
- Flawless communication skills, the ability to articulate and evangelize product vision, strategy priority and Go to market plans in a compelling manner
- Owner mentality; willingness to take initiatives, the accountability to dive closure
- Tenacity and grit; the ability to hustle and get things done even over a stretch
- The ability to collaborate with cross functional teams yet the assertiveness and influence to rally people around right products
- Former entrepreneurs if you have ever started up! we want to talk to you!
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