Oliveboard - Manager - Digital Marketing

Job Description:

- Build paid campaigns across Google, Facebook & other newer channels to acquire new users

- Special focus on mobile marketing for app install campaigns

- Build remarketing campaigns to re-engage with users using Google & FB Remarketing

- Develop complete marketing plans & campaigns for user acquisition & engagement

- Manage acquisition campaigns on offline and online channels including Search, Paid Social, Display, Mobile, with a primary focus on digital channel performance

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance

- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, and other channel metrics

Requirements:

- 2+ years of Performance Marketing campaign management

- A deep understanding of the key metrics such as cost-per-acquisition improvements, particularly in AdWords

- Strong understanding of Re-marketing campaigns

- At least one year experience in working on Mobile App Install campaigns

- A strong grasp of web analytics, A/B testing, and metrics-driven marketing

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Oliveboard is one of the fastest-growing edtech start-ups in India with a base of over 6 million users across all 28 States and 2000+ cities & towns of India. Oliveboard helps students prepare better for competitive exams. We are passionate about delivering a more data-driven form of learning where students can learn through videos and live classes while taking various kinds of practice tests anytime and on any device. The adaptive engine continuously provides feedback to help the users to help improve their performance.