OlaCabs - Senior Manager - Customer Lifecycle Management

Manager / Senior Manager - CLM (Customer Lifecycle Manager)

Location : Banagalore

Responsibilities :

- Conceptualize and own consumer and driver engagement plans & execute the same across all engagement channels (e.g. e-mail, SMS, App Push etc)

- Create frameworks for customer segments based on user behavior

- Work closely with marketing and category teams on strategies for customer acquisition and retention

- Collaborate with Content and Product team to devise A/B experiments to improve performance of engagement and retention marketing

- Monitor and administer analytics dashboards, reports, and key reporting tools.

- Report metrics in comparison to goals and provide detailed weekly/monthly reporting of email, SMS KPIs, campaign summaries, and analyses of A/B test cases to drive ongoing enhancements and topline sales

- Stay abreast with and latest implementation of engagement marketing best practices

- Should be well versed with Clevertap or MoEngage or both

- Manage a team of engagement marketers to drive the goals of the business and nurture the growth of the team members within the organization.

Skill Set Required :

- Should have 5-7 years of experience in the relevant area of work

- Good written and verbal communication skills

- Strong ownership, bias to action, and self-motivated

- Analytical mindset and strong in numbers

Tool : CleverTap, MoEngage