Specifically, you will:
- Own customer and consumer understanding, identifying their barriers and triggers to purchase
- Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth
- Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products
- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention
- Develop and execute OFS-wide and cross-category marketing strategies to help introduce customers to this category including the exclusive products listed here; identify and maximize cross-interaction where businesses overlap
- Establish and create a world-class destination for the products including Landing pages, homepage(s), app zones and more
- Conducting in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives
- Be a passionate advocate for customers and help ensure a thorough and intuitive user experience while meeting business goals
- Work with cross functional teams including technology teams, to define, drive, and launch improvements to the consumer experience including purchase
- Meet business goals while ensuring world class customer experience
Ideal candidate
- 4-5 years of FMCG marketing experience and 2-3 years of consumer internet marketing experience
- Demonstrated ability to take products from conception to successful launch and adoption
- Demonstrated ability to work with cross-functional teams including product, business, analytics, creative and leadership, to drive marketing and influence product roadmaps and strategy
- Strong understanding of marketing channels - both digital and non digital
- Demonstrated ability to find actionable, data-driven insights to shape product offering and marketing strategy based on deep understanding of our customers
- Experience in Consumer Tech, Consumer Goods, Internet and other B2C industries preferred
- Exceptional written and oral communication skills
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