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24/07 Vaseeya Nousheen
HR at OLA Cabs

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OlaCabs - Senior Manager - Category Marketing (7-10 yrs)

Bangalore Job Code: 836156

Specifically, you will:

- Own customer and consumer understanding, identifying their barriers and triggers to purchase

- Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth

- Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention

- Develop and execute OFS-wide and cross-category marketing strategies to help introduce customers to this category including the exclusive products listed here; identify and maximize cross-interaction where businesses overlap

- Establish and create a world-class destination for the products including Landing pages, homepage(s), app zones and more

- Conducting in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives

- Be a passionate advocate for customers and help ensure a thorough and intuitive user experience while meeting business goals

- Work with cross functional teams including technology teams, to define, drive, and launch improvements to the consumer experience including purchase

- Meet business goals while ensuring world class customer experience

Ideal candidate

- 4-5 years of FMCG marketing experience and 2-3 years of consumer internet marketing experience

- Demonstrated ability to take products from conception to successful launch and adoption

- Demonstrated ability to work with cross-functional teams including product, business, analytics, creative and leadership, to drive marketing and influence product roadmaps and strategy

- Strong understanding of marketing channels - both digital and non digital

- Demonstrated ability to find actionable, data-driven insights to shape product offering and marketing strategy based on deep understanding of our customers

- Experience in Consumer Tech, Consumer Goods, Internet and other B2C industries preferred

- Exceptional written and oral communication skills

Women-friendly workplace:

Maternity and Paternity Benefits

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