Manager - Talent Acquisition at Ola Cabs
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OlaCabs - Senior Manager/Associate Director - Category Management (5-8 yrs)
Ola is India's largest mobility platform and one of the world's largest ride-hailing companies, serving 250+ cities across India, Australia, New Zealand, and the UK. The Ola app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and transparency for hundreds of millions of consumers and over 1.5 million driver-partners.
Ola's core mobility offering in India is supplemented by its electric-vehicle arm, Ola Electric; India's largest fleet management business, Ola Fleet Technologies and Ola Skilling, that aims to enable millions of livelihood opportunities for India's youth. With its acquisition of Ridlr, India's leading public transportation app and investment in Vogo, a dockless scooter sharing solution, Ola is looking to build mobility for the next billion Indians. Ola also extends its consumer offerings like micro-insurance and credit led payments through Ola Financial Services and a range of owned food brands through India's largest network of kitchens under its Food business.
Ola was founded in 2011 by Bhavish Aggarwal and Ankit Bhati with a mission to build mobility for a billion people. For more details, visit www.olacabs.com/media.
About Ola Australia:
Ola is one of the world's largest ridesharing platforms, operating in Australia, New Zealand, the United Kingdom and India. In Australia, Ola is available to riders in Sydney, Melbourne, Brisbane, the Gold Coast, Adelaide, Canberra and Perth. Ola is also in New Zealand's major centres, Auckland, Wellington and Christchurch, creating a seamless transportation experience across the Tasman. Founded by Bhavish Aggarwal and Ankit Bhati in India in 2011, Ola helps move hundreds of millions of users via its network of over 1.5 million drivers hosted across 250+ cities, through its rider and driver apps. Ola is in a period of growth and expansion across ANZ and with a unique focus on drivers, is providing a new option to increase earnings in these markets. Globally, Ola is committed to its mission of building mobility for a billion people and beyond.
About Ola New Zealand:
Ola is one of the world's largest ridesharing platforms, operating in New Zealand, Australia, the United Kingdom and India. In New Zealand, Ola is available to riders in Auckland, Wellington and Christchurch. Ola also operates in Sydney, Melbourne, Brisbane, the Gold Coast, Adelaide, Canberra and Perth in Australia, creating a seamless transportation experience across the Tasman. Founded by Bhavish Aggarwal and Ankit Bhati in India in 2011, Ola helps move hundreds of millions of users via its network of over 1.5 million drivers hosted across 250+ cities, through its rider and driver apps. Ola is in a period of growth and expansion across ANZ and with a unique focus on drivers, is providing a new option to increase earnings in these markets. Globally, Ola is committed to its mission of building mobility for a billion people and beyond.
About Ola UK:
Founded in 2011, Ola is one of the world's largest rideshare companies. The company conducts one billion rides a year around the world, with more than 1.5 million drivers and hundreds of millions of customers in over 250 cities. Ola is now operational in India, Australia, New Zealand and the UK. Ola integrates city transportation for customers and driver-partners onto a mobile technology platform ensuring a convenient, transparent, and quick service. Ola is committed to leading the industry with its approach to passenger safety including Disclosure and Barring Service (DBS) screened drivers and processes such as 24/7 voice support, options to share ride details with emergency contacts and in-app emergency features. Globally, Ola is committed to its mission of building mobility for a billion people and beyond.
Roles & Responsibilities:
This role will own the P&L of the category, partner with the cross-functional teams to translate the voice of the customer to actionable insights to sharpen our marketing efforts and enhance the customer value proposition. drive invention and improvements to recruit new customers, execute the marketing activation calendar and conceptualize innovations in customer experience, basis consumer needs and convert them into business goals and drive them to execution through cross-functional stakeholders. This person will need to set goals for cross-functional projects and liaise with business finance, marketing tech, supply and revenue teams to execute.
- Plan, Own and execute the Top-line and bottom-line numbers for the category.
- Own creation and execution of marketing programs to acquire new customers
- Conceptualize, design and execute online marketing initiatives to extend category awareness
- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition
- Conduct in-depth consumer interviews to determine - gaps and opportunities for the business.
- Own projects with considerable scope and/or complexity that impact on customer experience and OLA's business
- Work with cross-functional teams including Business Finance, Revenue Management, Product and Supply Teams to define, drive and launch improvements in the customer experience.
- Understand and use merchandising and customer-facing metrics to guide decision making
- Meet business goals while ensuring a top-notch customer experience
- Possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.) and actively engaging in the utilization of those channels for the business
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