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Manager - Human Resources at Ola Cabs
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OlaCabs - Manager - Marketing Consumer Insights (3-8 yrs)
- Market research; opportunity & Competitive Assessment
- Consumer insights generation
- Monitor brand & product objectives across the lifecycle and take necessary corrective actions
- Conduct market research pre-launch and post as well to understand brand health as well as campaigns' effectiveness
- Function as consumer advocate to represent customer's voice in business decisions
- Compile and implement research schedule to enable business growth
- Become an expert on brand health and marketing campaign measurement
- Become an invaluable project management resource for studies covering a variety of topics brand health, advertising measurement, product development, consumer attitudes and usage
We are looking for people who have a mix of experience across research agency and corporates. If you have not worked in corporates, your profile will not be shortlisted for this role.
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