OlaCabs - Manager - Marketing Consumer Insights

- Market research; opportunity & Competitive Assessment

- Consumer insights generation

- Monitor brand & product objectives across the lifecycle and take necessary corrective actions

- Conduct market research pre-launch and post as well to understand brand health as well as campaigns' effectiveness

- Function as consumer advocate to represent customer's voice in business decisions

- Compile and implement research schedule to enable business growth

- Become an expert on brand health and marketing campaign measurement

- Become an invaluable project management resource for studies covering a variety of topics brand health, advertising measurement, product development, consumer attitudes and usage

We are looking for people who have a mix of experience across research agency and corporates. If you have not worked in corporates, your profile will not be shortlisted for this role.