Designation : Performance Marketing Manager/Lead

Location : Bangalore

Role Description :

This role will strategize and execute performance marketing strategy across all digital channels. Primary goal would be to acquire quality users and drive revenue.

Specifically :

- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, Tiktok, YouTube, Affiliates and others.

- Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation

- Perform ongoing paid keyword discovery, expansion and optimization

- Collaborate with BU, tech, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals

- Coordinate with the graphic design team/agency to get creatives made for ads

- Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost

Required Skills and Experience :

Technical Skills :

- 4-5 years of hands-on campaign and budget management experience with high growth consumer tech startups.

- Proven experience in running performance campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, Bing, affiliates, and others

- Proven experience in running display campaigns across ad networks

- Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as well as with tools such as Clevertap/Mixpanel etc

- Experience running campaigns for direct online purchase products as well as those requiring manual sales/Tele-calling type products would be a huge plus.

- Working knowledge of HTML, CSS, and JavaScript development and constraints

Preferred :

- Prior experience in a consumer fintech or financial institution would be a plus

- Experience running awareness/R& F campaigns across digital channels a big plus

- Exposure to programmatic would be a plus

Behavioral Skills/Traits :

- High ownership and ability to work with minimal supervision

- Creative thinking

- Strong written and verbal communication

- Great ability to multi-tasking and prioritize

- Ability to collaborate across stakeholders

- Exceptional interpersonal skills that will aid in the execution of duties.

- Should have and previously demonstrated ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.

- The successful candidate should be consumer-oriented ensuring consumer expectations are always met by the marketing department.

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