OlaCabs - Loyalty Manager

Loyalty Manager

Role : Loyalty Manager

Job Description :

- Will be responsible for the overall customer loyalty and retention strategy, including the development, project management and implementation of customer programs

- Work with product management team and cross-functional teams to create and launch retention campaigns/programs, driving loyalty and revenue

- Analyze, report and share insights on churn, customer base trends, monthly usage and repeat patterns

- Liaise with agencies, partners and other external vendors to increase customer engagement

- Design marketing campaigns aimed at retention and value preservation

- Deliver out of the box campaigns that will enrich customer experience which will increase Customer Life time value

- Carry out market research and customer surveys to assess demand, loyalty, brand positioning and awareness

Desired Skills and Experience :

- MBA or Masters in Marketing or related discipline strongly preferred from Tier1/Tier2

- 3+ years of experience with customer retention, email marketing and digital strategy.

- A proactive, metrics-focused approach with accountability for results, including a demonstrated ability to deliver ROI and a proven track record of delivering on customer renewal and upgrade metrics.

- Budget management with proven ability to optimize the marketing mix across multiple

- Ability to work in an agile, fast-paced environment with the ability to meet deadlines and manage simultaneous programs and projects.

- Experience with web analytics, online insights, segmentation and behavioral trends.

- Excellent verbal, interpersonal and written communication and experience presenting to all levels of the organization