Manager - Human Resources at Ola Cabs
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OlaCabs - Category Marketing Manager - IIM/MDI/IIT/NIT (3-5 yrs)
Job Description : Category Marketing Manager
Job Location : Hyderabad
Role Summary : The role reports to the City Head for Ola and will spearhead Ola's business for category and manage growth and P&L for the same in Delhi.
Stakeholders : All functions (Product, Marketing, Finance, Legal), Reporting relationships (CMO / COO Cabs / Category Head / City Head), City / Zonal Teams
Responsibilities :
- Responsible for topline and bottom-line growth in the category
- Understand and analyze the market positioning for the category, market trends and SWOT and create strategies for fortifying business based on it
- Instill ownership and effective coordination across the functions by working as a liaison between the Category team and City team
- Provide inputs on pricing strategy of the category based on market potential, consumer insights, margins, competitive signals
- Ownership of all category specific marketing activities both on the demand and supply side
- Develop supply initiatives in terms of supply marketing, supply acquisition and retention, and coordinate with relevant stakeholders across all cities
- Responsible for category level fulfillment (utilization of the existing fleet of cabs in the category)
- Continue to grow revenues and customer/driver base across the category
- Constantly strive for better customer / driver experience and quality levels
- Cross-Functional association with Marketing, Supply, Analytics, Central, Product, Finance etc. to drive growth and profitability of category at city level
Qualifications & Background :
- Premier B-school focus on general management and marketing (IIM MBA NMIS IIT/IIM)
- Engineering degree from premier engineering college will be preferred
- 3-5 years of marketing & category management experience in e-commerce or FMCG industry
- Candidates with exposure into online industry with prior experience in top Retail, FMCG or Consulting industry background will be preferred
Competencies :
- Very strong on business operations fundamentals, conceptual thought process
- Strong numerical and analytical aptitude
- Strong Influencing skills
- Proven experience leading cross-functional projects; very strong in influencing & driving change behaviors
- Ability to think and react in a high-energy, fast-paced environment
- Good organizational and project management skills including prioritizing, scheduling, time management
- Passion to architect and experiment with new ideas; ability to think through these pilots/initiatives and deliver clear outcomes
- Ability to translate strategies into execution plans and drive them to completion
- Minimum 3-5 yrs experience
Pedigree top IIM MBA NMIS IIT/IIM only
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