Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
19/08 Supriya Singh
Manager - Human Resources at Ola Cabs

Views:11180 Applications:3210 Rec. Actions:Recruiter Actions:18

OlaCabs - Brand Manager (3-7 yrs)

Bangalore Job Code: 966802

Designation: Senior Brand Manager/Manager

Location: Bangalore

Roles and Responsibility:

- Own customer and consumer understanding, identifying their barriers and triggers to purchase

- Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth

- Drive programs and projects across the various customer touchpoints to drive customer consideration and trust for our products

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention

- Develop and execute OEM-wide and cross-category marketing strategies to help introduce customers to this category including the exclusive products listed here; identify and maximize cross-interaction where businesses overlap

- Establish and create a world-class destination for the products including Landing pages, homepage(s), app zones, and more

- Conducting in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives

- Be a passionate advocate for customers and help ensure a thorough and intuitive user experience while meeting business goals

- Work with cross-functional teams including technology teams, to define, drive, and launch improvements to the consumer experience including purchase

- Meet business goals while ensuring world-class customer experience

Exp: Minimum 3-7 years of experience

Compulsory: Consumer-facing industry background

Industries: FMCG + New Age consumer Tech Company

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.