OlaCabs - Brand Manager

Designation: Senior Brand Manager/Manager

Location: Bangalore

Roles and Responsibility:

- Own customer and consumer understanding, identifying their barriers and triggers to purchase

- Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth

- Drive programs and projects across the various customer touchpoints to drive customer consideration and trust for our products

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention

- Develop and execute OEM-wide and cross-category marketing strategies to help introduce customers to this category including the exclusive products listed here; identify and maximize cross-interaction where businesses overlap

- Establish and create a world-class destination for the products including Landing pages, homepage(s), app zones, and more

- Conducting in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives

- Be a passionate advocate for customers and help ensure a thorough and intuitive user experience while meeting business goals

- Work with cross-functional teams including technology teams, to define, drive, and launch improvements to the consumer experience including purchase

- Meet business goals while ensuring world-class customer experience

Exp: Minimum 3-7 years of experience

Compulsory: Consumer-facing industry background

Industries: FMCG + New Age consumer Tech Company