Ola Cabs - Head - Digital Marketing

JD - Non Tech

Job Title: Head - Global Digital Marketing (Acquisition)

Exp: 9-15Years

Department / Group: OLA CABS

Location: Bangalore Position Type:

(Full-time, part-time, contract, intern) Full time

Reporting to: Head-Revenue Growth HR contact (Email ID):mythri.suresh@olacabs.com

Roles and Responsibilities Digital Marketing head will be in charge of planning and managing global digital marketing campaigns that promote Ola's brand and services. He/she will be involved in planning campaigns, analyzing metrics, developing and managing a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels

Brand and Strategy

- Digital Marketing for an in-house sales team, Partnership, PR, Awards and brand strategy

- Campaign development and management

Marketing Automation

- Creating and managing targeted email campaigns

- Creating automate campaigns - customer journey and profiling

Digital and Social Media

- Work with digital marketing specialists to develop and oversee the digital and social strategy

- Develop SEM and paid digital / social campaigns

- Develop and establish a comprehensive marketing automation strategy

- SEO (Search engine optimization) strategy

- Content Strategy / CX and UX

- Identify new digital channels and platforms

Management

- Manage digital marketing specialists

- Manage the marketing budget to achieve customer acquisition targets

Experience & Skills - Excellent skills and experience in lead generation/demand generation marketing via direct and online channels

- Strong digital marketing, CRM and lead management skills

- Experience managing, coaching and developing people and teams

- Strong digital marketing skills including website, campaigns, search and social

- Excellent stakeholder management and relationship building skills

- Entrepreneurial spirit and drive

- Up-to-date on the latest trends and technologies in digital marketing

Qualifications :

- MBA - Premier B-schools Preferred

- 5 to 7 years of Digital Marketing Experience.

- Metrics - Campaign Metrics (CTR/CAC/App Installs/App Sessions)

- Social Media Metrics(Sentiment/Feedback/Ratings)

Quick Glances:

- What to look for at Ola?

- Ola-Story A brief on how we have grown and come so far.

- Ola-Mission and Vision Know us better

- Ola-Media Visit our media page