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20/11 Mythri Suresh
HR at OlaCabs

Views:1674 Applications:428 Rec. Actions:Recruiter Actions:14

Ola Cabs - Head - Digital Marketing (9-15 yrs)

Bangalore Job Code: 865947

JD - Non Tech

Job Title: Head - Global Digital Marketing (Acquisition)

Exp: 9-15Years

Department / Group: OLA CABS

Location: Bangalore Position Type:

(Full-time, part-time, contract, intern) Full time

Reporting to: Head-Revenue Growth HR contact (Email ID)

Roles and Responsibilities Digital Marketing head will be in charge of planning and managing global digital marketing campaigns that promote Ola's brand and services. He/she will be involved in planning campaigns, analyzing metrics, developing and managing a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels

Brand and Strategy

- Digital Marketing for an in-house sales team, Partnership, PR, Awards and brand strategy

- Campaign development and management

Marketing Automation

- Creating and managing targeted email campaigns

- Creating automate campaigns - customer journey and profiling

Digital and Social Media

- Work with digital marketing specialists to develop and oversee the digital and social strategy

- Develop SEM and paid digital / social campaigns

- Develop and establish a comprehensive marketing automation strategy

- SEO (Search engine optimization) strategy

- Content Strategy / CX and UX

- Identify new digital channels and platforms


- Manage digital marketing specialists

- Manage the marketing budget to achieve customer acquisition targets

Experience & Skills - Excellent skills and experience in lead generation/demand generation marketing via direct and online channels

- Strong digital marketing, CRM and lead management skills

- Experience managing, coaching and developing people and teams

- Strong digital marketing skills including website, campaigns, search and social

- Excellent stakeholder management and relationship building skills

- Entrepreneurial spirit and drive

- Up-to-date on the latest trends and technologies in digital marketing

Qualifications :

- MBA - Premier B-schools Preferred

- 5 to 7 years of Digital Marketing Experience.

- Metrics - Campaign Metrics (CTR/CAC/App Installs/App Sessions)

- Social Media Metrics(Sentiment/Feedback/Ratings)

Quick Glances:

- What to look for at Ola?

- Ola-Story A brief on how we have grown and come so far.

- Ola-Mission and Vision Know us better

- Ola-Media Visit our media page

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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