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25/02 Nalini Guhesh
Director at Ogilvy & Mather

Views:322 Applications:76 Rec. Actions:Recruiter Actions:55

Ogilvy - Senior Consultant - Digital Analytics (6-10 yrs)

Bangalore Job Code: 896208

- Ogilvy global analytics hub is based at Bangalore and supports the analytics needs of Ogilvy office WW. We offer opportunities to work on a breadth of domains ranging from CPG to B2B to services. And on a range of projects - from web analytics to text mining to predictive modelling. All to get insights that can fuel creativity and effectiveness for our global clients.

- The Digital Analytics Consultant is a bridge between Client/Account/Analytics stakeholders and internal analytics/strategy teams. He/ She plays a vital role by managing global analytics teams and internal staff to analyze digital communications, leverage marketing information to help develop and support specific customer engagement strategies. The ideal candidate is a strategic, investigative thinker, results and detail oriented. He/she must be a self-starter, have demonstrated ability to influence decision makers with data, be comfortable with change and have a desire to learn new tools and analytics techniques.

Responsibilities :

- Collaborating closely with client & internal teams (analytics, account management, digital strategy, media) to improve campaign performance and user experience, customer engagement and value

- Proactively coming up with new ideas for analytical solutions on existing and new accounts and create PoCs for the new ideas

- Manage client expectations and align internal team to deliver high quality analytical solutions on time

- Interpretation of results in business context and presenting to key stakeholders

Desired Skills and Experience:

Must Have:

- 6 or more years of experience in analytics/strategy roles in the area of customer engagement

- Hands on experience with segmentation, prediction models

- Hands on experience in SQL, R or Python on large data warehouses

- Exposure to digital media, web analytics and/ or CRM data sets.

- Experience managing and ideating with client partners and multiple stakeholders across geographies

- Excellent data visualization, communication and presentation skills

Desirable:

- Understanding of tagging and tracking of digital ecosystems and conversion rate optimization

- Exposure to B2B domain

- Understanding of marketing technology

- Web scraping, Text mining/ NLP, Image mining experience

- Experience with automation, APIs

Women-friendly workplace:

Maternity and Paternity Benefits

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