OculusIT - Manager - Campaigning

Campaing Manager (Pardot experience is must) - 5.30 PM -2.30 AM

Responsibilities :

- Drive revenue through consistent and timely execution of OculusIT email program

- Conceptualize and develop segmentation strategies to ensure email relevance to prospects and customers

- Identify, test and implement new strategies to improve click through, open, and conversion rates

- Manage overall database health and maximize geographic and demographic segmentation

- Partner with the marketing team to manage and optimize the design concepts, content, and layout of all email communications

- Ensure brand consistency in image and voice in all email touch points including marketing and nurture communications

- Maintain a data-driven approach through continual experimentation and optimization to meet and exceeds aggressive company goals (a/b testing, etc.)

- Expand and optimize nurture email programs through testing and personalization

- Maintain and optimize email deliverability and global compliance

- Analyze, monitor, and communicate performance of email initiatives to marketing team

- Maintain email best practices including browser/client compatibility, effectiveness of subject lines, use of images, delivery timing, engagement filtering and development of promotions best suited for the email channel

- Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g., CAN-SPAM)