Octro - Senior Manager - Performance Marketing

JOB DESCRIPTION -

1. Creating and executing a strong performance marketing strategy & execution plan.

2. Developing and managing digital prospecting and remarketing campaigns

3. Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

4. Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

5. Identifying and testing new channels to continue to meet or exceed established critical metrics

6. Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Mandatory Requirements:

1. Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including Facebook Ads, Google Ads, Apple Search Ads, network & affiliate marketing, ASO, SEO, social media and other digital channels.

2. You have solid expertise in campaign and channel analysis and reporting, including Google Analytics & Appsflyer experience.

3. You possess excellent analytic skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

4. You are a highly goal-oriented individual and have excellent communication skills.

5. You are open minded, curious and a strong problem solver.

6. Must have team handling experience

7. Candidate must have great listening skills and should also have patience to handle conversations effectively.

8. Knowledge of MS excel and PowerPoint

About Octro, Inc :

Octro is a new age platform that aims to create leisure options for the world at large. Octro vision is to keep creating moments of joy in human life while delivering best and scalable leisure options. Octro, which is sequoia portfolio Company, is an innovative and fast growing global mobile gaming company with leadership in Card, Casino & Casual games. Some 200M+ players have played these games 150B+ times. For the last few years, games in our portfolio have ranked consistently on India top 10 on Apennines/Sensor Tower for Player Revenue.

Octro was founded by serial entrepreneur Saurabh Aggarwal, who sold his first venture to Intellisync/Nokia. He did his MS from Stanford University.

Website : www.octro.com