Octro - Chief Marketing Officer - IIM/FMS/ISB/XLRI/IMT/IIT/MDI (10-30 yrs)
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Design branding, positioning and pricing strategies
- Set, monitor and report on team goals
- Analyze user behavior and determine user personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Strategic leadership across all online (both mobile and desktop) acquisition channels delivering quality customer growth.
- Own overall digital budget with clear accountability of Customer acquisition cost (CAC) and potential LTV of acquired users
- Designing and implementation of acquisition campaigns and strategy across all digital channels
- Constant evaluation of new and existing digital channels/strategies to drive high quality new users
- Strong understanding of mobile analytics, trends and tactics required to scale and improve net user acquisition
Desired Skills and Experience :
- Experience of 10+ years preferably in a digital marketing role in an Brand/Ad Agency/Consumer Internet company/Gaming
- Past experience of mobile performance marketing across Google, Facebook etc on scale
- Skilled Marketing strategist, able to inspire your team members, we'd like to meet you. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
- Good experience of Campaigns, Brand Mgmt, Ad & revenue Mgmt
- Data-driven decision making mentality and sound business judgment and analytical thinking
- Interest in Gaming a plus
About Company :
Octro is one of the biggest and fastest growing mobile gaming companies in India founded by Mr. Saurabh Agarwal, a Stanford Alumnus, in 2007. Octro is a technology driven organization at heart, and take pride in the platforms it has created.
Octro was funded by Sequoia in 2014 and has more than 20+ successfully running games including top grossing casino games like Indian Rummy, Teen Patti etc. Octro has more than 80 million + download and 10 million + active users every week. It has offices in Noida and Chandigarh.
Today with our games topping among card games on Apps store & Google play store, we are growing week on week . We are also planning to further venture out in new domains and are looking out for Rockstars to be a part of this growth.