CRM : - Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation - Pilot new campaigns that drive increased engagement and revenue - Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates - Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing and database management - Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans - Manage the distribution and presentation of CRM reporting and status to executive stakeholders Digital Activation / DMP : - Develop audience segments by applying CRM learning - Create test and learn approach to optimize performance and develop insights on best practices - Provide support in measurement and analysis of precision media campaigns

Mumbai

Nykaa - Senior Executive/Executive - CRM Marketing 

Nykaa - Senior Executive/Executive - CRM Marketing  ,Job Description for Nykaa - Senior Executive/Executive - CRM Marketing  in Nykaa in  Mumbai for (2-4) years of experience. Apply Now!

Job Description for Nykaa - Senior Executive/Executive - CRM Marketing  in Nykaa in  Mumbai for (2-4) years of experience. Apply Now!