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08/08 Deeksha Saxena
Lead - HR at Numberz

Views:5877 Applications:336 Rec. Actions:Recruiter Actions:23

Numberz - Head - Marketing & Branding (10-13 yrs)

Gurgaon/Gurugram Job Code: 602273

Brief : We are aggressively scaling-up at numberz and are looking for Head, Marketing and Branding to further support our growth in India. The ideal candidate would find herself/himself in a key leadership role and a part of core executive team. She/he will be a part of strategic decision making, product GTM, new market development and marketing operations.

Be responsible for all online (20%) and offline (80%) marketing and brand initiatives supporting business acquisition across channels :

- Planning, Designing and running the marketing programs while leading a young and driven team of content and digital marketing executives.

- Plan, Deploy and Manage the marketing budgets for various channels, taking complete responsibility for online growth, revenues and unit economics

- Innovation - conceptualize and implement new cost-effective ways of lead generation and client acquisition.

- Work with existing partner agencies for various deliverables. Identifying new partnering opportunities for adding additional brand/marketing capabilities.

- Support and further the brand proposition of numberz- via innovative means - across various offline and online (eg social media) channels.

- Work with the management and sales teams to plan and run strategic and tactical initiatives.

- Work with strategic partners (eg Banks, NBFCs, ERPs) to support joint marketing plans.

- Create and expand partnerships with bodies like ASSOCHAM, FICCI etc.

- Grow lead quality and sources across SEO/SEM, email & content marketing, referral and affiliate programmes.

- Innovate in ways of growing the online business while reducing acquisition costs. Optimize cost per lead across channels - while increasing RoMI.

Numberz Marketing rock star should have :

- 10+ years in a similar role for a lead generation/branding company or an agency with some experience in a leadership role (preferably BFSI sector)

- Handled the end-to-end sales cycle from campaign design, lead generation, execution up to referrals and loyalty programs

- Proficiency with Web Analytics tools (e.g. Google Analytics, Mix panel) including tracking/tagging, Digital marketing best practices etc.

- Demonstrated innovation and thought leadership in growing online business

- A keen understanding of growth hacking and ways to grow the business while keeping acquisition costs down

- Represented the brand onto various platforms (not very dissimilar to the politicians in an election rally!)

- Built and grown a high performance team.

- Some exposure to working in start-ups will be highly desirable but not mandatory.

Personally :

- Should be prepared to work in a high growth start-up environment, and bring in the maturity and stability to transform the company into a process led enterprise.

- Personal and professional integrity

- Self-starter and entrepreneurial spirit. Should be hands-on, and lead by example

- Would be forgiven for being a caffeine addict with wonky work hours - so long as that drives your mojo!

Who we are:

Founded in 2015, we are a Fintech startup helping more than 16,000 businesses manage their cashflow better. Focused on B2B corporates, numberz AR Management Solution, helps businesses by significantly improving the velocity and the efficiency of collections. Working in tandem with the leading ERP platforms and with deep integration with core Banking solutions numberz automates many of the current accounts receivables workflows while providing AR insights via deep analytics.

We are a team of business owners, technology professionals and financial management experts, all who felt the pain themselves, first hand! The team comes with a rich experience in companies like Intuit Inc., AT&T, SAS Analytics and Coke and have been part of educational institutions like the Indian School of Business (ISB), Hyderabad and California State University. Backed by marquee investors like Sequoia Capital, Kae Capital and Vinod Khosla's Khosla Impact Fund.

Numberz is one of YES Bank's leading fintech partners, and also been recognized among the Top 20 Fintech startups in India. Visit www.numberz.in to explore more.

Here are a few links related to the press coverage we've had in recent months:

https://www.yesbank.in/media/press-releases/10-start-ups-graduate-from-yes-fintech,-yes-banks-business-accelerator-program-for-fintech-start-ups

https://inc42.com/flash-feed/yes-fintech-inaugural-cohort/

https://yourstory.com/2017/03/yes-bank-selects-12-startups-first-cohort-newly-launched-fintech-business-accelerator-yes-fintech/

http://www.bloombergquint.com/technology/2016/11/22/three-indian-startups-win-top-honours-at-a-competition-that-helped-launch-didi-chuxing

http://techcircle.vccircle.com/2016/11/21/exclusive-fintech-startup-numberz-raises-seed-funding-from-kae-capital-khosla-impact/

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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