Product Marketing Manager - FinTech Novopay - Recent bagged IFTA Award 2020 - Best Technology Company for Fintech Solutions https://youtu.be/uWVnoE0CvRs&nbsp; - Study the company's existing and future products. - Follow and analyze market trends to position the product. - Define and execute marketing strategies &amp; launch plans with revenue &amp; market share responsibility. - Develop product marketing priorities partnering with Business Leaders, Marketing Team, Product Team, Channel partners &amp; other internal/external facing teams, including strategies to grow revenue and reach new customers while also upgrading existing users. - Devise ROI-maximizing digital marketing programs to meet product awareness and acquisition objectives. - Develop strong benefits-focused messaging with customer insights in partnership with product managers to successfully communicate value proposition to all customers and prospect segments. - Deep knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages. - Develop &amp; manage marketing budget for the product line to meet marketing objectives &amp; measures results of marketing programs. - Plan and conduct regional, product and segment-specific research to understand the awareness, usage, positioning resonance, competitive landscape, customer segmentation, and customer satisfaction drivers. - Act as product, domain and market expert through presentations &amp; demo videos and onboarding videos to customers. Preferred Background and Experience (Must Haves): - 6+ Years experience in Marketing. - Exposure to FinTech space and understanding of the stock market. - Experience of launching at least 1 B2C product. - Exposure of managing at least 1 Mobile product. - Familiar with product marketing tactics - eg. Integrated marketing campaigns, performance, content, etc. - Working knowledge of web analytics tools (Google Analytics, WebTrends) Breadth and Depth in a) Pre-product launch b) Go-to-Market strategy c) Post product launch Key Competencies and Attributes Required: - Strong business acumen. - Entrepreneurial mindset with an ability to take complete ownership. - You have been a creative and quantitative thinker. - Astounding collaborative approach. - Strong analytical capabilities. - The ability to handle pressure and meet deadlines. - High passion, solution oriented and attention to detail. - Self-starter with demonstrated ability to deliver value through own initiative. - The ideal candidate will thrive as a leader of cross-functional teams and have a strong bias for action. - Share us articles/ blogs/ white papers links in cv/resume that you have published in your previous roles

Bangalore

Novopay - Manager - Product Marketing 

Novopay - Manager - Product Marketing  ,Job Description for Novopay - Manager - Product Marketing  in Trustt in  Bangalore for (6-15) years of experience. Apply Now!

Job Description for Novopay - Manager - Product Marketing  in Trustt in  Bangalore for (6-15) years of experience. Apply Now!