105,000 people reimagining medicine for more than 769 million people globally. The role will lead all the digital initiatives for the country Management of our partnering with the region/global organization lead Building right digital capabilities and mindset across the enterprise while transforming the way we innovate, engage and operate. The role is responsible to build digital strategy and reimagine medicine

Your responsibilities include, but are not limited to

- Marketing leader in a small revenue organization OR experienced managers of marketing sub-function. Develop and drive the execution of brand marketing plans with the objective to maximize market share and revenue growth in the market. Support with high quality timely marketing input from the market and implement tactical plans/projects in order to maximize the value of the brand(s) through life cycle management. To ensure the long-term presence of products portfolio at the pharmaceutical market accordance with the strategic goals.

- To identify the most effective market segments to promote products, the most promising target -To study medical and marketing information on products of the company to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups.

- To study the socio-demographic characteristics of consumers, their needs, criteria & attitudes consumption patterns of strategic products. To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.

- To plan the supply and demand for products within the area of responsibility, create cycle plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan). Develop and organize events, create the planned level of distribution and systematic implementation of new products.

- Prioritize resources and activities towards the excellence and establish the appropriate processes and Key Performance Indicators to complete and track, reporting progress and insights regularly to key stakeholders involved. Guarantee the same approach among the Customer Marketing team. Support Head of Marketing in building the annual budget and in management of the monthly financial forecasting of total investments

- Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt. Distribution of marketing samples (where applicable) Digital Leadership & strategy .Set the digital aspiration among the India Country Pharma Organization (CPO) leadership and translate that into a roadmap for 3 years and beyond. X-functional collaboration with franchises, medical, market access & others to construct Country Pharma Organisation strategy and to bring new opportunities

- Be responsible for digital transformation, omni-channel strategy, innovative solutions and business models for accelerating patient journey and outcomes. Drive collaboration and proactive partnering with global/region teams (digital, IT, medical, Country Pharma Organisation functions) to develop and implement scalable digital solutions to accelerate patient journey Omni-channel strategy Accelerate the transition towards of Omni channel and Customer centric marketing with aligned with global & developed for local strategy.

- Lead the channel vertical to develop Novartis approved channel (& mix) from emerging and evolving digital technologies and new channels for the Healthcare & Pharma Industries. Digital innovation & execution. Identify, respond to business challenges, which could be developed by digital solutions and enable project management for carrying out the solution within Novartis framework. Develop along with business/functions new business models (products and services) , actively identify and start collaborations with external parties(i.e. startups)/service providers. Demonstrate BIOME to work on exploratory ideas, conduct proof of concept to test ideas, concepts and channels.

- Contributes to overall sales target .Budget responsibility for projects .Manage and optimize relationships with all relevant partners

Minimum requirements

WHAT YOU'LL BRING TO THE ROLE:

- People Leadership

- Operations Management and Execution Project Management

- Cross Cultural Experience

- Proven Ability to Develop trust-based relationships with key regional partners

Why Novartis?

769 million lives were touched by Novartis medicines in 2020, and while we're proud of this, we know there is so much more we could do to help improve and extend people's lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world's toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

Imagine what you could do here at Novartis!

Commitment to Diversity & Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse team's representative of the patients and communities we serve.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

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