Job Description :
- Development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a brand (s) in the short and long term.
Minimum requirements :
- Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
- Liaison with external agencies to deliver initiatives for brand Accurate management of budgets for brand.
- Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
- Delivery of sales targets
- Full accountability for brand and delivery of all programmes related to it.
- Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
- Disease and market understanding to develop customer insights through appropriate techniques/tools
- Support and Build team to achieve team goals
- Management of external agencies to meet team goals
- Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
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