Northern Arc Capital - Senior Associate - Corporate Communications

Job Objective :

- We are looking for a person with a creative bent of mind and the ability to consistently churn out high quality content to help us expand our digital / social media footprint. The person will also need to bear responsibility for publicity and social media strategy.

- Responsibilities include conducting thorough research on financial services industry-related topics and write creative & plagiarism-free content for internal and external presentations, websites, landing pages, SEO articles, blogs, infographics, press releases, case studies, web banners, newsletters, social posts, etc.

- It will also include drafting and executing a social media communication strategy that enhances and reinforces the reputation of the company as a thought leader and pioneer in the space it operates in. To be familiar with producing online content and have an eye for detail.

- Ultimately, delivering quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Key Accountabilities :

- Should have knowledge about Banking and Financial services industry.

- Research industry-related topics (combining online sources, interviews and studies).

- Identifying the competitors and undertaking the competitive analysis to develop conten

- Prepare well-structured drafts using Content Management Systems.

- Conduct simple keyword research and use SEO guidelines to increase web visibility.

- Create and execute a strategy that boosts the companys social media presence, primarily Linkedin and Twitter

- Promote content on social media.

- Increase the company's followers on social media

- Proofread and edit blog posts before publication.

- Ensure all-around consistency (style, fonts, images and tone)

- Ownership of formatting of company collaterals

- To make sure that the targets set are achieved

- Work towards designing and creating collaterals for publicity of events like posters that are uploaded on social media and emailers

- Designing and creating posters for internal and external communication on the occasion of festivals and other important days

Minimum Qualifications:

- Candidates with a Bachelors/Masters degree in Journalism, Advertising, Communication, Marketing or English Preferred.

- Portfolio compilation of published articles must be there.

Skills Required:

- Adaptable, confident, reliable and motivated graduates with strong time management skills and the ability to work effectively under pressure.

- Ability to multi task and deliver qualitative outputs consistently at short deadlines

- Excellent communication skills. Fluency in English is a must.

- Expertise and inclination towards working on a social media strategy

- Design and formatting of presentations, posters and other collaterals