ABOUT THE COMPANY: Noccarc was founded in 2017 by alumni of IIT Kanpur. Noccarc is an Engineering and Product company with products in MedTech, CleanTech and Automation sector. Noccarc is a team of change makers and go getters who have created solutions like Water-less solar panel cleaning robots; a patented technology to eliminate the use of water in solar plants. Noccarc is the 1st Indian company to commercialize this technology in India. Driven by innovation Noccarc developed an ICU ventilator to fight the problem of Covid and is currently serving 500+ hospitals across India and have saved more than 20,000 lives with an installation of 2200+ ventilators, and that too in just 6 months. We have seen an exponential growth in last 2 years and have grown from a team of 21 in July 2020 to team of 120+ in just 8 months. Having YOY growth of over 1000% in revenues, we are profitable. With deep roots in critical care device market in India we are currently competing with the likes of Philips and GE. Noccarc is one of the youngest startups in the world on whom a book has been published and released globally. About funding and financials: Noccarc is profitable and that too with good margins, they have their own cash to fund the plans for next 2 years. Noccarc raised last investment in 2019 of 12.4Cr and became profitable in December 2020. Currently company is focusing on creating a product portfolio and is already in final stages of launching new products in the MedtechSpace. With a strong belief of people first, we have created a culture of compassion and growth for individuals who are part of journey. We are now expanding, and in a big way. To help support our growth and expansion we are looking for Brand Marketing Manager. LinkedInhttps://www.linkedin.com/company/noccarcrobotics/ SUMMARY: We are looking for passionate and enthusiastic individuals with analytical and critical thinking ability who will be responsible for marketing and expanding the brand image of Noccarc through proper product placement, marketing plans and campaign ideation and management. RESPONSIBILITIES: - Central Brand marketing role that entails end to end management for the launches of the products - Regular interfacing with Product teams to align business objectives, consumer value proposition, customer journey, on-platform and external communication - Formulating a marketing plan for attaining the business objectives including but not limited to - GTM strategy, TG identification, Media objectives, Channel selection, Asset phasing, & campaign KPIs - Own the customer journey on &amp; off the portal. Understand the customer - need states, triggers, barriers, purchase intent, consideration &amp; awareness. Decode deep customer insights that shape the value proposition. Map industry trends &amp; track competition marketing campaigns &amp; comms for benchmarking - Brief &amp; work with creative agencies to draw up a communication plan - insight, value prop, RTBs, campaign idea &amp; execution ideas. Evaluate ideas, copy &amp; design. Drive asset production for both ATL &amp; Digital campaigns. Evaluate asset quality and enable agency to churn out superior quality assets. - Brief &amp; work with the media team to draw up a cross channel media plan with defined objectives, weights, audience, asset duration &amp; evaluation metrics. - Hold all threads of the campaign together right from Strategy (Business Case &amp; Marketing Plan) to Ops (PR/PO/Payment) to Legal, Analytics, Research, Procurement, Internal Comms etc REQUIREMENTS - 3 years of experience in executing multi-channel campaigns - Demonstrate creativity and immersion in Brand and Marketing Communication - Demonstrate a competent level of media understanding traditional and online, should be able to craft, evaluate and execute media plans - Must have digital AND traditional planning background for national brands - Ability to synthesize data, make data-driven decisions and balance that with the art of media strategy Proven experience building out and implementing channel and tactical-level testing frameworks Experience working with/interpreting various marketing attribution models - Self motivated, strong collaborator, excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders

Pune

Noccarc - Brand Marketing Manager 

Noccarc - Brand Marketing Manager  ,Job Description for Noccarc - Brand Marketing Manager  in Noccarc in  Pune for (3-5) years of experience. Apply Now!

Job Description for Noccarc - Brand Marketing Manager  in Noccarc in  Pune for (3-5) years of experience. Apply Now!