Vertical Head at NoBroker
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NoBroker - Director - Marketing Analytics (5-8 yrs)
Director - Marketing Analytics
Overall Responsibility :
- This role is in the central marketing team. This team is responsible for demand generation, traffic, users & installs. Primary impact of this role is to generate insights from data & help teams with impact assessment & course correction.
Primary Responsibilities :
- Primary responsibility of the role is around data analytics and insights generation.
- Making sure the right data is getting captured, working on dashboards, daily/weekly reports, helping in planning & measuring campaign performances are core responsibilities.
- This role will own all backward & forward looking reporting for key marketing KPIs.
- This role will have interactions with internal business teams & I required external partners like Google & Facebook.
- Interact directly with a diverse set of senior stakeholders in Marketing & Business
- Own and manage all aspects of an analytics projects from problem definition to insight delivery, influencing marketing action
- Provide insights on Market, Consumer, and Competition and help improve efficacy of marketing programs
- Analyze a wide variety of data as required to solve a business problem
- Media execution data, Internal transactional & click stream data and/or data from Google Analytics
- Analysis of marketing campaigns and reporting KPIs
- Dash boarding & report generation / MIS either on excel or Google Sheets
- Working along with core team on month & activity based planning
- Analysis of event & brand marketing campaigns & reporting key insights, learnings & misses once campaigns are over
- Create data based recommendations for campaign managers to optimize campaigns
Qualifications & Experience :
- B.tech or MBA from a premium college with min 5 to 7 years experience
- Comfortable with larger sets of data
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