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16/05 Vikas Gupta
Vertical Head at NoBroker

Views:158 Applications:37 Rec. Actions:Recruiter Actions:13

NoBroker - Director - Marketing Analytics (5-8 yrs)

Bangalore Job Code: 1096109

Director - Marketing Analytics

Overall Responsibility :

- This role is in the central marketing team. This team is responsible for demand generation, traffic, users & installs. Primary impact of this role is to generate insights from data & help teams with impact assessment & course correction.

Primary Responsibilities :

- Primary responsibility of the role is around data analytics and insights generation.

- Making sure the right data is getting captured, working on dashboards, daily/weekly reports, helping in planning & measuring campaign performances are core responsibilities.

- This role will own all backward & forward looking reporting for key marketing KPIs.

- This role will have interactions with internal business teams & I required external partners like Google & Facebook.

- Interact directly with a diverse set of senior stakeholders in Marketing & Business

- Own and manage all aspects of an analytics projects from problem definition to insight delivery, influencing marketing action

- Provide insights on Market, Consumer, and Competition and help improve efficacy of marketing programs

- Analyze a wide variety of data as required to solve a business problem


- Media execution data, Internal transactional & click stream data and/or data from Google Analytics

- Analysis of marketing campaigns and reporting KPIs

- Dash boarding & report generation / MIS either on excel or Google Sheets

- Working along with core team on month & activity based planning

- Analysis of event & brand marketing campaigns & reporting key insights, learnings & misses once campaigns are over

- Create data based recommendations for campaign managers to optimize campaigns

Qualifications & Experience :

- B.tech or MBA from a premium college with min 5 to 7 years experience

- Comfortable with larger sets of data

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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