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09/03 Tobias Silveira
Manager Human Resources at Nobel Hygiene pvt ltd

Views:1499 Applications:325 Rec. Actions:Recruiter Actions:26

Nobel Hygiene - Senior Manager - Trade Marketing - IIM/ISB/MDI/FMS (8-12 yrs)

Mumbai Job Code: 1230601

Roles and Responsibilities:

- Implement Trade Marketing Strategy to achieve defined business objectives across all product categories.

- Collaborate with category marketing teams to execute the brandwise, statewise and seedwise volume plans

- Lead concept and launch of local exhibitions, trade fairs, events and local conferences for all species in retail.

- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.

- Influence field sales leadership to align to Brand / Channel strategy

- Develop impactful promotional concepts and mechanisms for customers and consumers in collaboration with other teams.

- Provide relevant information to measure performance and impact of all short and long term promotional activities.

- Responsible to ensure ROI of various activations in the BTL activations space

- Other duties as assigned

Education Qualification required

- MBA from top Tier B-School or related field

Key Skills and Attitude Required

- Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups

- Demonstrated experience in branding and communication activities

- Proven experience in trade marketing activities

- Minimum three years of field leadership (ASM - GT sales) + two years of Regional /National Trade Marketing role experience

- Should be from FMCG background or related industry


- Minimum 8- 12 years of experience in FMCG

- MBA from top Tier B-School or related field

- Minimum 5 years of directly related work experience with five years in general trade sales only

- Other minimum qualifications may apply

Women-friendly workplace:

Maternity and Paternity Benefits

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