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Manager Human Resources at Nobel Hygiene pvt ltd
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Nobel Hygiene - Senior Manager - Trade Marketing - IIM/ISB/MDI/FMS (8-12 yrs)
Roles and Responsibilities:
- Implement Trade Marketing Strategy to achieve defined business objectives across all product categories.
- Collaborate with category marketing teams to execute the brandwise, statewise and seedwise volume plans
- Lead concept and launch of local exhibitions, trade fairs, events and local conferences for all species in retail.
- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.
- Influence field sales leadership to align to Brand / Channel strategy
- Develop impactful promotional concepts and mechanisms for customers and consumers in collaboration with other teams.
- Provide relevant information to measure performance and impact of all short and long term promotional activities.
- Responsible to ensure ROI of various activations in the BTL activations space
- Other duties as assigned
Education Qualification required
- MBA from top Tier B-School or related field
Key Skills and Attitude Required
- Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups
- Demonstrated experience in branding and communication activities
- Proven experience in trade marketing activities
- Minimum three years of field leadership (ASM - GT sales) + two years of Regional /National Trade Marketing role experience
- Should be from FMCG background or related industry
Experience
- Minimum 8- 12 years of experience in FMCG
- MBA from top Tier B-School or related field
- Minimum 5 years of directly related work experience with five years in general trade sales only
- Other minimum qualifications may apply
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