Nobel Hygiene - Brand Manager

Job Title: Brand Manager

Job Category: Marketing

Department/Group: Marketing

Exp: 5+ years

Job Description :

Role and Responsibilities: (will include but not be limited to the following) :

- Brand Planning: Develop short and long-run marketing campaigns, across 3 unique brands.

- Managing product and brand deliverables, in conjunction with the creative agency.

- Planning and executing ATL and BTL activities (National Ad Campaigns, Ground Activations, Print, and Expos)

- Managing research projects from end to end, including briefing, study design, recruiting and analysis; for a variety of primary, consumer-led research undertakings, eg: Ad pretesting, brand health tracking, Product research, etc.

- Coordination with various teams: Internal- Sales, R&D, Production, Purchase. External- Creative, Media Buying and Planning, Digital, Research, BTL agencies.

- Budget Forecasting, management, controls and evaluation.

- Product Management: Tracking the competitive landscape, accounting for pricing, product offering, product modification, packaging changes, product customization for different markets, formulate strategy for new customer acquisition etc.

- New Product Introduction: Exploring new product opportunities, coordination with R&D team for product development, Packaging Design, product research, Product Launch Plan, Launch Tracking.

Qualifications and Education Requirements

- Graduate with MBA

Preferred Skills

- Digital marketing

- Search engine marketing

- Media strategy

- Campaign Management

- Display advertising

- Google-analytics