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30/09 Tobias Silveira
Manager Human Resources at Nobel Hygiene pvt ltd

Views:181 Applications:61 Rec. Actions:Recruiter Actions:8

Nobel Hygiene - Assistant Brand Manager (4-6 yrs)

Mumbai Job Code: 1162559

Role and Responsibilities:

- Plan, organize and coordinate marketing campaigns/ budgets to provide the thrust for meeting the company's sales objective.

- New Product Introduction: Exploring new product opportunities, coordination with R&D team for product development, Packaging Design, product research, Product Launch Plan, Launch Tracking.

- Brand Planning: Making Brand plan, Brand strategy & competitor analysis of the brands.

- ATL and BTL activities ( National Ad Campaign, Ground Activations, Digital and Print)

- Product Management: Tracking the competitive landscape, accounting for pricing, product offering, product modification, packaging changes, product customization for different markets, formulate strategy for new customer acquisition etc.

- Sales Data analysis and scheme design to counter competition activity.

- Promotion Planning: Design and roll out of Consumer and trade promotions.

- Coordination with various teams: Internal- Sales, R&D, Production, Purchase. External- Creative, Media Buying and Planning, BTL agencies.

- Consumer research including Ad pretesting, brand health tracking, Product research, etc.

Qualifications and Education Requirements:

Any Graduate with MBA (Marketing)

Preferred Skills:

- Product Management

- Product Planning

- Marketing Strategy Formulation

- Market Research & Analysis

- New Product Launch & Promotion

- Competitor Analysis

- Vendor Managemen

Women-friendly workplace:

Maternity and Paternity Benefits

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