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24/11 HR
HR at NMIMS Global Access School of Continuing Education

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NMIMS - Performance Marketing Expert (7-15 yrs)

Mumbai Job Code: 1184676

Job Description :


- Management - Liaison with the agency to manage multiple high quality acquisition campaigns and allied lead generation activities.

- Drive the agency to deliver across all paid performance marketing channels - Affiliate, Facebook, Ad-words, programmatic Bing, Re-marketing etc.

- Collaboration - Collaborate with the creative & IT teams to optimize campaigns, Landing Pages etc.

- Lead delivery - Ensure Leads are delivered to the sales teams in a timely manner and that they are always in line with the brands quality standards and objectives

- Strategize - Based on the lead requirement, draw a plan for the month in conjunction with the media agency. Ensure that the plan meets the minimum lead quality standards.

- Reporting - Prepare daily / weekly / monthly delivery reports to ensure the leads targets are met whilst maintain the set ROI.

- Strategically build, manage and optimize digital campaigns on major platform (Google, Facebook, LinkedIn, Twitter)

- Strategize, execute and manage Digital Marketing activities of established local and global brands across multiple industries

- Report key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data

- Analyze campaign performance and make statistically stable and relevant optimizations and recommendations

- Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met

- Should have managed very high performance marketing budgets

Women-friendly workplace:

Maternity and Paternity Benefits

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