We are looking for a 'Hands-on' Marketing Automation Manager to build & design campaigns & strategies that streamline processes, automate manual workflows, and sets up measurement tools that generate actionable insight. Duties & Responsibilities : - Build and Design Nurturing Campaign's and Strategies to be deployed on Marketing Automation Platform for various use cases like lead nurture, webinar efforts, student & alumni communication. - Collobrate with Key stakeholders to Conceptualise, Design, Deploy and Review Marketing Automation Campaigns - Tracks, measures and reports marketing efforts on deliverables like conversion & revenue due to interventions - Saving on human efforts & improvement in the consumer experience - Manage and set up integration with CRM, 3rd Party API, etc - Tracks industry trends and efforts are taken to improve on the utilisation of technology - Build and maintain a relationship with various vendors - Clean database on a regular basis to minimise wastage.A/B Test on various elements to improve consumer response rates. Experience : - 7 - 10 years in marketing with minimum 3 years of working knowledge of various marketing automation platforms and marketing clouds like : Pardot, Marketo, Mailchimp, Constant Contact, Oracle Eloqua & SalesForce Marketing Cloud, IBM Marketing Cloud and T1, Leadsquared, Drip, etc. Skills & Abilities : - Working knowledge of CRM like Sales Force - Understanding of API and ability to collaborate with developers for integration - Deep Understanding of email, sms, push notification channel - Consumer, Branding and Marketing Knowledge to support Marketing Automation - Ability to Analyze Data and Bring out insights / learning - Knowledge of HTML, XML, Excel, API, etc Soft Skills : Team Management, Interpersonal Skills, Sense of Ownership, Stakeholder Management, Cross functional execution skills & Communication skills Note : Six Days Work from Office.

Mumbai

NMIMS - Manager - Marketing Automation 

NMIMS - Manager - Marketing Automation  ,Job Description for NMIMS - Manager - Marketing Automation  in NMIMS Global Access School of Continuing Education in  Mumbai for (7-10) years of experience. Apply Now!

Job Description for NMIMS - Manager - Marketing Automation  in NMIMS Global Access School of Continuing Education in  Mumbai for (7-10) years of experience. Apply Now!