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Manager - Human Resource at Nirvasa Healthcare
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Nirvasa - Vice President - Performance Marketing (8-15 yrs)
Job Description:
- Formulate and execute organizations digital marketing strategy across all marketing channels with expertise in AdWords, Facebook & Instagram
- Implementing performance based digital marketing techniques of SEM, remarketing and display advertising for lead generation
- Generate leads from every possible source while optimizing overall ROI. Come up with innovative ideas and growth hacks to drive more business
- Manage initiatives aimed at increasing traffic, driving customer engagement and conversion
- Analyse and provide insights around site traffic and other key metrics with Google Analytics, dashboards and relevant business tools
- Supervise all SEO efforts to ensure constant improvement in organic traffic and organic business volumes
- Source and activate relevant affiliate marketing agencies that can run performance driven campaigns to drive more business
- Manage and mentor a small team to ensure various campaigns are delivered effectively, on-time and on-budget
Requirements:
- At least 6 years of experience in digital marketing space, preferably at a fast growing start-up D2C brand or FMCG organization
- You must be data driven, analytical & enthusiastic with a proven track record
- Experience with Google Analytics and proven ability to capture and collate data in a presentable and useful way
- Proven lead generation capabilities through paid digital mediums. Excellent hands-on exposure of managing large scale campaigns on Adwords, Facebook and other ad network platforms.
- Experience running both low budget and high budget campaigns that can generate a high number of leads at a favourable ROI
- Past experience of managing relationships with agencies and alliance partners with regular correspondence to maximise lead flow
- Experience managing a team and mentoring and developing junior team members
- A positive, collaborative and solution-focused attitude
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