niki.ai - Manager - Campaign

Responsibilities

- Ideate, build & execute campaigns to drive retention, reactivation, engagement with a focus on Conversions, LTV & Repeat.

- Track, measure, and revise campaigns based on performance to further optimise ROI.

- Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.

- Research, assess & implement best & emerging industry practices

- Run experiments with clear success/failure metrics

Requirement:

- MBA or degree in statistics, economics, engineering or any analytical field.

- Experience of implementing, optimizing and managing campaigns, with a background in online measurement & operations.

- Ability to operate strategically and analytically, to understand organization's objective. Comfortable with ambiguity and complexity, with a passion to create and share best practices to inculcate a culture of learning by sharing.

- Demonstrated ability to work proactively and manage campaigns, deliverables and key objectives.

- Ability to independently lead, communicate and collaborate with multiple business partners.

- Ability to adapt & thrive in a fast-changing environment.

- Strong understanding of A/B testing, audience targeting, ad copy & creative.

Minimum Qualifications - 2 years of experience managing marketing campaigns and/or managing analytically oriented projects with large customer impact.