NielsenIQ - Marketing Manager

Job Purpose: To plan and develop all marketing, advertising, promotional activities for effectively executing and monitoring the marketing strategies in meeting the organizational objectives and enhancing the club Mahindra brand. Evaluate customer research; market conditions, competitor data and implementing marketing plan/changes as needed.

Key Responsibilities:

A. Develop marketing initiatives to expand customer base and to optimize sales.

B. Undertaking promotional activities to ensuring brand visibility and awareness in metro Markets.

C. Implementation & evaluation of consumer promotions for all new product concepts.

D. To manage the marketing department budget

E. Designing and producing marketing collaterals

F. Executing tie-ups, Promotional Activities and events in up metro markets

G. Oversee corporate communications and other business development activities