Nielsen - Senior Manager - Media Analytics

About Us

In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions - decisions that can lead to profitable growth. At Nielsen, we- re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we- re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Role Description:

Designation: Senior Manager

Location: Mumbai

Unit: Media Analytics

Main Accountabilities:

- Client Harvesting : Sign-on clients for media analytics by leveraging understanding of pain-points/enhancement opportunities amongst media owners/platforms, media agencies, consumer goods/services companies, content creators/producers, etc.

- People Management: Invest in talent enhancement of the team to ensure gold-standard services within committed timelines to the clients in order to achieve the set financial objectives and other operational performance indicators

- Client Management: continually aim for higher ground on insight delivery and business enhancement for clients through use of BARC RLD, customized / adhoc research work thereby ensuring highest levels of client satisfaction

- Financial Management: Propose, own and enhance product/service cost to clients ensuring enhancement of margins through judicious project planning (proposal building, man-time planning & collection of fees from clients)

- Innovation: Identify and recommend enhancements and/or new services/products that answer clients' business needs

Typical Position Pre-requisites:

- 5 to 8 years- experience in FMCG / Service / Media industry (of which at least 4 should be in a market research agency) - experience in TV Audience Analytics using TV Audience Behavior data is a must. Type of work would have been usage of TV Audience behavior data for program health understanding, show scheduling, promotion planning, consumer segmentation and tracking, show/program development

- Sound understanding of Market Research concepts

- Strong Client Focus and Proactiveness to drive client business results

- Working knowledge of research techniques and methodologies

- Effective writing and presentation skills

- A strong people's person, with known track record of working effectively across different internal departments

- A person who works with solutions approach, with ability to navigate tough situations with effective planning