Nielsen - Research Executive - IRS - Marketing Effectiveness

About Us

- In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.

- As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we- re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

- After nearly a century, we- re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Role Description:

Designation: Research Executive

Location: Mumbai

Unit: IRS, Marketing Effectiveness

Main Accountabilities:

Skill Set:

- Work with both internal and external stakeholders.

- Work with internal teams i.e. Client Service, Programming, Field and Data Processing and all others on the project by understanding study objectives, acting in a proactive way by taking full ownership of the project, being able to prioritize, etc. for the assigned projects.

- Should be self-driven and smart enough to manage client expectations. Engage with junior level clients for updates and accompaniments

- Possess strong analytical skills, be responsible for data checking, interpreting data, writing reports, and making actionable recommendations.

- Process oriented

- Handle end to end study initiation.

- Should be able to manage MIS

- Understand and implement all Nielsen internal protocols

- Coordinate with DA leadership, individual centres

- Flexible towards travelling

- Should be proactive in updating/highlighting senior leadership on progress

- Makes presentation to the senior leadership on key updates

- Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards

- Provide "in office" research, administrative and operational support to senior staff

People :

- Display a positive, can do attitude at all times, offer assistance to others on the team when needed, assist others in areas you are stronger in.

- Share learning's with the team during team meetings; actively participate in client and internal review meetings/trainings and all team initiatives.

- Self-motivated and dedicated

- Analytical Thinker

- Understand and implement all internal processes

- Maintain accurate, complete, up-to-date client business profiles to be shared with senior management

Typical Position Pre-requisites :

- 0-18 months of experience- preferably in Market Research

- Sound understanding of programming language

- Must possess programming skills - Python, VBA, Excel Macros

- Worked on Dashboard tools (preferable)

- Good communication skills

- Good with handling data

- Graduate in Eco / Maths - stats / Engineers