New Product Development Role - FMCG

ACCOUNTABILITY

MAJOR ACTIVITIES

1. Initiation, development, testing and delivery (Test Launch) of full offer (NPD) basis current business plan (pipeline).

i. Research internalization & insight generation

ii. Business Case development and approval

iii. Offer Development (Product, Brand, Communication) liaison with R&D, Marketing, Consumer Insight, Strategic Initiatives, Procurement and Operations

iv. Offer Validation

v. Test Launch

2. Development of variants for existing business lines, basis brief from brand managers.

i. Business Case development and approval

ii. Offer Development (Product, Brand, Communication) liaison with R&D, Mktg, CI, SI, Ops

iii. Offer Validation

iv. Test Launch

3. Test Launch and Present Performance against Action Standardi. Develop Test Launch strategy

ii. Execute

iii. Own and Share Test Launch performance for rollout decision

4. MAJOR CHALLENGES

This role has to drive multi-disciplinary team of R&D, Brand Managers, SI, CI through co-working and influence.

High level of category understanding, planning and co-ordination with different teams, driving them towards meeting various stage-gates will be required as a stakeholder, not just a timekeeper.

5. KEY INTERACTIONS

R&D Team: Product briefing, benchmarking, product exploration, product tests and results.Strategic Insights: New Offer process development, work-stream development, project updates.

Consumer Insights: Research briefing, Research design, Discussion on information areas, Research reports and insights.Creative agency: Creative briefing, creative development, brand template development, research stimulus development, category understanding, Test Launch Communication and BTL plan development.

Procurement: Packaging structures, packaging solutions, printing, shelf life studies, packaging cost.Brand Managers & Sales: Work closely to develop and execute both the offer and the test launch GTM.