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27/04 Shanu Srivastava
Chief Recruitment Specialist at Rekrut India

Views:176 Applications:70 Rec. Actions:Recruiter Actions:15

New Product Development Professional - F&B Domain (8-14 yrs)

Delhi NCR Job Code: 918955

Job Description :


- Product extension/new product planning, development & launch

- To understand the customer insight for the product, branding, marketing mix, etc.

- Analysis of data.

- Select/Identify new vendors, manufacturer and concepts for new products or product improvement.

- Plan & coordinate all aspects of R & D proposals. Closely work with R&D & cross functional teams to ideate, adapt & develop new products from conceptualization, consumer research, creating launch plan and eventually the launch.

- Competition Tracking, Updates and Analysis with Direct competitors with respect to product pricing, Packaging, new launch, catalogue and their strategies

- Articulating brand and product positioning for different customer segments and implementing and executing the positioning proposition

- To track brand health, understand major brand/category issues and determine timely market intervention

- Evaluation of new product ideas, audit of findings, providing strategic inputs, negotiating formulation and attribute changes within the COGS parameters through the entire process of New Product Development.

- Work closely with advertising agencies related to development of product labels, brochures etc.

- Make product presentations and impart product trainings.

- Ability to command respect across the organization based on professionalism and expertise

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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