Director - HR at NetElixir
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NetElixir - Analyst/Senior Analyst/Account Planner - Digital Marketing (3-10 yrs)
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Managed minimum monthly budget of $20,000.