NetCom Learning - Product Marketing Manager

Product Marketing Manager

- Product marketing manager is responsible for developing and execute effective marketing strategies to communicate the solutions around BU to customers, partners and stakeholders.

KRA : Revenue generation

- Communicate the value proposition of new products to the sales team and develop sales tools that facilitate the selling process.

- Conduct market research and gather both internal and external feedback to help prioritize requirements for the product development team.

- Develops new uses for existing products by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.

- Create product marketing plan including positioning and support material for use by sales to generate public-facing marketing collateral; to include digital marketing.

- Work closely with sales, reporting and account management teams on RFPs, client contracting and reporting needs.

- Work closely with vendors.

- Highlight and present product benefits to both internal and external customers.

- Develops marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying members and their current and future needs, and monitoring the competition.

- Influences present and future products by determining and evaluating current and future market trends.

- Develops marketing campaigns and ROI reporting

Requirements :

- Bachelors degree and 10+ years of proven experience as a Product Marketing Manager or similar role in an B2B environment.