Nestle - Senior Brand Manager - Food

Position Name : Senior Brand Manager- Foods (PG Batch- 2011 & 2012)

Reporting To : Category Marketing Manager

Location : Gurgaon, India.

Main Purpose of the Job :

- Be an integral part of the core business team working with Marketing Manager to Lead the P&L + Innovation + Brand Communication for the entire business.

Key Responsibilities :

- Understanding & defining the brand identity & aligning the entire brand plans accordingly with Category Marketing manager.

- Coordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand(s) in keeping with the above identity.

- Planning ATL & BTL to deliver the required value proposition.

- Coordinating with R&D for product conceptualization, positioning, new product development etc.

- Overseeing Annual plans, budgets on brands.

- Keeping track of all category related expenditures vis-a-vis budgets.

- Providing strategic guidance to brand managers to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).

- Ensuring that the top-line & bottom-line objectives of the category are strictly met.

- Leading Team and ensuring that the team is adequately trained in both functional and behavioral aspects on a regular basis