Navatar Group - Senior Marketing Analyst

About : Navatar Consulting Private Limited

Navatar is a leading provider of cloud computing for Wall Street firms, with customers in more than 40 countries. Navatar's financial cloud solutions for private equity firms, M&A advisors, capital markets, asset management and banking are used by leading banks and financial institutions worldwide. One of the top ISV partners of salesforce.com, Navatar is headquartered on Wall Street, New York with offices in London and Noida.

Job Description:

Navatar is looking for a Senior Marketing Analyst to join our India team. We are looking for a detail oriented self-starter with strong analytical, technical and problem-solving skills. This individual will work closely with the New York marketing team, and will play an instrumental role in lead generation activities to drive customer acquisition.

Analytics:

- Optimize and streamline Google Analytics by creating custom reports, goals, and events

- Utilize Salesforce and Hub spot to create detailed marketing pipeline reporting for channels including website, email, and paid campaigns.

- Optimize strategy for lead generation by using Hub spot attribution reporting and other tools

SEO:

- Ensure all marketing copy is optimized with targeted keywords.

- Optimize SEO on website and landing pages, including title tags, h1 tags, metadescriptions, etc.

- Track SEO metrics

Website & Landing Pages:

- Manage and execute WordPress CMS content updates.

- Assist in the website relaunch as needed.

Database Management:

- Assist in the management of lead database by acquiring lists and segmenting database by different attributes.

Desired Candidate Profile

1. Understanding of lead generation and tracking - experience with marketing automation tools (Hubspot, Marketo, Pardot, etc) and Salesforce CRM a must

2. Strong data analytics experience with ability to create ad hoc and on-going reporting in Salesforce and Hubspot

3. Ability to build reports and understand conversion flows within Google Analytics.

4. Understanding of SEO and previous experience implementing SEO best practices.

5. Previous experience with Wordpress CMS.

6. Advanced skills in excel, and ability to manipulate large amounts of data.

7. Familiarity with HTML and CSS.

8. Strong attention to detail, with a good work ethic. Ability to meet deadlines in a fast-paced environment.

9. Technically savvy and ability to learn new systems quickly.

10. Hands-on experience with A/B testing, paid search, retargeting, and Google Adwords campaigns a plus. Understanding of the financial services industry a plus.

Education : Any Graduate with MBA in Marketing

Other Details :

1) Shift Timing : 2:30 pm- 11:30 PM (IST)

2) Perks : Cab drop and dinner facility