National Trade Marketing Manager - FMCG/Food & Beverages

Trade Marketing Operations : SALES

- Execute brand specific commercial calendar covering priorities based on distribution objectives by sales volume

- Work in close coordination with the Sales team for implementation of all channel activities, including point of sales merchandizing and promotions

- Coordinate with internal/external teams and prepare promo, planogram and shelf designs with respect to the branding guardrails defined by the category teams

- Develop and implement local market promotions to promote sales and provide feedback on new product launches or re-launches

- Coordinate with the indirect procurement team for promo execution material requirements

- Support the field sales teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values are properly communicated to the customers

- Provide guidance to channel merchandisers and distributors

- Manage Trade Marketing & Brand Activation budgets & control spends

Projects :

- Implement of trade marketing projects while ensuring adherence to agreed project parameters (budget, timelines, scope and quality), standards and objectives

- Execute category including new product launches; understand the scope of the launch and then define the elements needed for appropriate promotions of the new product being launched

- Brainstorm with the regional teams (RSMs) for identifying and implementing revenue growth initiatives

- Provide insights and recommendations to Commercial Head on pricing, SKU rationalization, product mix, etc.

Reporting :

- Perform field visits to receive first-hand insights on promo execution results and on the different outlets and locations, identifying issues and opportunities

- Prepare reports on point-of-sale trend, market share, outlet coverage, channel execution as well as assortment and promotion performance

- Prepare reports on brand spends, Nielsen data, etc.

- Provide reporting of customer intelligence to sales teams