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19/04 Rushikesh Babar
Senior Consultant - Executive Search at ACH Management Consultants Pvt Ltd

Views:1748 Applications:587 Rec. Actions:Recruiter Actions:38

National Trade Marketing Manager - FMCG (7-15 yrs)

Kolkata Job Code: 916044

Managing the Trade Marketing activities for all formats - PAN India

Job Responsibilities :

- Planning & execution of Trade marketing promotions/programs for the entire brand portfolio across channels/region :

- Build a calendar for each activity on the basis of building blocks.

- Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales team (GMs/RSMs)

- Tracking and monitoring of the same through a proper tracking mechanism

- Planning and execution of occasion/festival/event-based promos/programs

- Planning and execution of loyalty programs for Trade partners and aligning them to business goals.

- Develop CCP programs in coordination with the brand team and execute the same though the regional Trade marketing and sales team.

New business development - expansion/activation :

- Planning execution of Portfolio Model stores

- Assist GMs in the execution of new outlet/town opening plan

Visibility :

- Plan/implement merchandising/visibility progress

- POSM sourcing & execution

- Vendor management

Cost and process compliance :

- Budgeting for TM spends across all brands/channels/regions

- Process/Policies/Protocol to comply with SOM specified requirements on Trade Marketing

- Prepare cogent data analysis of the effectiveness of money spent

Training and Development of Front Line :

- SE/SR/Merchandiser/3P manpower - Training/Motivation/coaching

- Tracking effectiveness and take corrective actions

People development :

- Motivation/ Coaching/ Training of each team member to align the TM team towards the business objectives

- Set clear objectives with each team member which are consistent to organizational goal

- Review progress results, objectives and take corrective actions

- Set training objectives for the team to ensure the development

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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